To Sell is Human

To Sell Is Human challenges the traditional perception of sales, arguing that in today’s world, everyone is engaged in selling—whether they’re pitching an idea, convincing a colleague, or negotiating in daily life. Daniel H. Pink breaks down the psychology of persuasion, showing how selling is not just about closing deals but about understanding human motivation and communication. Backed by social science research, real-world examples, and practical exercises, Pink introduces a fresh, ethical approach to influence that focuses on clarity, connection, and service.

Why Read This Book

• Shatters the outdated notion that selling is only for sales professionals.
• Provides actionable insights on persuasion, motivation, and communication.
• Based on cutting-edge research in behavioral science and psychology.
• Perfect for entrepreneurs, leaders, educators, and anyone who interacts with people.

About the Author

Daniel H. Pink is a bestselling author known for his works on business, behavior, and motivation, including Drive and When. A former speechwriter for the White House, he combines research with engaging storytelling to help readers apply psychological insights to real-world challenges. His books have been translated into dozens of languages and have influenced professionals worldwide.