This is Marketing

This is Marketing by Seth Godin, published in 2018, is a guide to modern marketing strategies. The book challenges traditional marketing approaches and advocates for building meaningful connections with customers. Godin emphasizes the importance of understanding customer needs and creating value-driven marketing strategies that resonate with audiences.

Why Read This Book

• Provides a fresh perspective on modern marketing practices.
• Offers practical advice on creating meaningful connections with customers.
• Challenges conventional marketing techniques and strategies.
• Known for its actionable insights and innovative approach.
• Ideal for marketers and business professionals looking to enhance their strategies.

About the Author

Seth Godin is an American author and marketing expert known for his influential books on marketing and entrepreneurship. His works, including Purple Cow and Tribes, focus on innovative marketing strategies and leadership. Godin’s writing is celebrated for its practical advice and forward-thinking approach