The Art of the Start 2.0
The Art of the Start 2.0
ISBN: 9780241187265
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'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

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Their bookstore is an oasis of serenity, offering classics and rare gems that redefined my bookish journey. Just Loved it!
Discovered them at the start of their journey, perhaps after the lockdown. Easily found books and could even import if not available. Glad I chose
After my first purchase years ago, I've remained a loyal customer. They're the best in Nepal for books, and distance doesn't stop me from ordering from London.
This is my go-to place for all my 'quirky' reads. Never had any complaints about the books I've received from here. Also, they have the best collection of books ❤️
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BIBLIONEPAL stands out for its diverse underrated book collection, prioritizing acclaimed gems, classics, and global reads, while showing genuine respect to Nepali readers
Love the genuine care and discounts at BIBLIONEPAL! Other stores can be stingy, but here, they treat customers like family
Discovered BIBLIONEPAL while in Nepal, and now I'm hooked! Recommended it to friends in the Netherlands, they love it too!
I found literary bliss at BIBLIONEPAL! Their collection includes very rare titles making it the perfect bookstore for avid readers.