Shoe Dog: A Memoir by the Creator of NIKE
Shoe Dog: A Memoir by the Creator of NIKE
ISBN: 9781471146725
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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Their bookstore is an oasis of serenity, offering classics and rare gems that redefined my bookish journey. Just Loved it!
Discovered them at the start of their journey, perhaps after the lockdown. Easily found books and could even import if not available. Glad I chose
After my first purchase years ago, I've remained a loyal customer. They're the best in Nepal for books, and distance doesn't stop me from ordering from London.
This is my go-to place for all my 'quirky' reads. Never had any complaints about the books I've received from here. Also, they have the best collection of books ❤️
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BIBLIONEPAL stands out for its diverse underrated book collection, prioritizing acclaimed gems, classics, and global reads, while showing genuine respect to Nepali readers
Love the genuine care and discounts at BIBLIONEPAL! Other stores can be stingy, but here, they treat customers like family
Discovered BIBLIONEPAL while in Nepal, and now I'm hooked! Recommended it to friends in the Netherlands, they love it too!
I found literary bliss at BIBLIONEPAL! Their collection includes very rare titles making it the perfect bookstore for avid readers.