Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
Couldn't load pickup availability
Earn Points
Earn Points
Earn 5 Points On Every Rs. 1 Spent On Your Order. Redeem Them Once Points Accumulate To Certain Value.
Know More at : Exclusive Points
Delivery
Delivery
Inside Kathmandu Valley Delivery Fee 120 and Outside Valley Rs. 170. Get Free Delivery On Order Above Rs. 4999 all over Nepal
Return policy
Return policy
Replacement of your order is possible within 12 hours in case of damage by Courier.
Offer
Offer
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ?utility?. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don?t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ?cognitive biases? with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics ? and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Books Quality Guaranteed
At BIBLIONEPAL, we guarantee that all of our books are 100% genuine and authentic. We pride ourselves on only offering genuine books to our customers.
Why Readers Love Us ?

Buying from Us ?
When buying books from us, you will get tons of benefits. Experience a new way of buying books.