Skip to product information
1 of 1
David Orrell

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

Regular price Rs.711.95
Regular price Rs.800.00 Sale price Rs.711.95
Sale Sold out

Earn Points

Earn 5 Points On Every Rs. 1 Spent On Your Order. Redeem Them Once Points Accumulate To Certain Value.

Know More at : Exclusive Points

Delivery

Inside Kathmandu Valley Delivery Fee 120 and Outside Valley Rs. 170. Get Free Delivery On Order Above Rs. 4999 all over Nepal

Return policy

Replacement of your order is possible within 12 hours in case of damage by Courier.

Offer

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ?utility?. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don?t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ?cognitive biases? with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics ? and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

View full details

Books Quality Guaranteed

At BIBLIONEPAL, we guarantee that all of our books are 100% genuine and authentic. We pride ourselves on only offering genuine books to our customers.

  • Anish Tripathi

    BIBLIO Website Shopping Experience has been really good, the website is quick to explore and very responsive. I Hope They Will Continue Making Website Better.

  • Rajini Mahat

    It been a year since I started Reading, and from very beginning BIBLIONEPAL has been helping me to get the best books. Their Suggestions are always awesome.

  • Sneha Rijal

    The most thing I love about them is that they always want to provide great customer service. They are responsive and to the point to my queries. I am really happy to find BIBLIONEPAL.

  • Aacharya Manish

    Just Love their affordability and their options. I buy tons of books once every 3 months and they have been providing me good discount. And their overall service is just great. Loved It.

1 of 4

Buying from Us ?

When buying books from us, you will get tons of benefits. Experience a new way of buying books.