48-Hour Start-up is a practical guide by Fraser Doherty that offers a step-by-step approach to launching a business in just one weekend. The book provides actionable strategies, tips, and insights for turning a business idea into a reality quickly and efficiently. With a focus on practical steps and real-world examples, Doherty outlines how to navigate the early stages of entrepreneurship, from concept development to market entry.

Why Read This Book

• Provides a clear, actionable framework for launching a business quickly.
• Includes practical tips and real-world examples from successful entrepreneurs.
• Offers strategies for overcoming common startup challenges.
• Suitable for aspiring entrepreneurs with limited time and resources.
• Encourages a hands-on, results-oriented approach to business development.
• Helps readers understand key aspects of starting and running a business.

About the Author

Fraser Doherty is an entrepreneur and author known for his innovative approach to business and startups. He is the founder of SuperJam, a successful jam company that started from a small kitchen project. Doherty’s experience in building and scaling a business informs his practical advice and insights, making him a valuable resource for aspiring entrepreneurs.