Kevin lane Keller
Alexander Chernev
Jagdish N. Sheth
Marketing Management
Marketing Management
ISBN: 9789332587403
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For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible.
The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context.
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Their bookstore is an oasis of serenity, offering classics and rare gems that redefined my bookish journey. Just Loved it!
Discovered them at the start of their journey, perhaps after the lockdown. Easily found books and could even import if not available. Glad I chose
After my first purchase years ago, I've remained a loyal customer. They're the best in Nepal for books, and distance doesn't stop me from ordering from London.
This is my go-to place for all my 'quirky' reads. Never had any complaints about the books I've received from here. Also, they have the best collection of books ❤️
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BIBLIONEPAL stands out for its diverse underrated book collection, prioritizing acclaimed gems, classics, and global reads, while showing genuine respect to Nepali readers
Love the genuine care and discounts at BIBLIONEPAL! Other stores can be stingy, but here, they treat customers like family
Discovered BIBLIONEPAL while in Nepal, and now I'm hooked! Recommended it to friends in the Netherlands, they love it too!
I found literary bliss at BIBLIONEPAL! Their collection includes very rare titles making it the perfect bookstore for avid readers.
