Contagious: How to Build Word of Mouth in the Digital Age
Contagious: How to Build Word of Mouth in the Digital Age
ISBN: 9781471111709
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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Their bookstore is an oasis of serenity, offering classics and rare gems that redefined my bookish journey. Just Loved it!
Discovered them at the start of their journey, perhaps after the lockdown. Easily found books and could even import if not available. Glad I chose
After my first purchase years ago, I've remained a loyal customer. They're the best in Nepal for books, and distance doesn't stop me from ordering from London.
This is my go-to place for all my 'quirky' reads. Never had any complaints about the books I've received from here. Also, they have the best collection of books ❤️
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BIBLIONEPAL stands out for its diverse underrated book collection, prioritizing acclaimed gems, classics, and global reads, while showing genuine respect to Nepali readers
Love the genuine care and discounts at BIBLIONEPAL! Other stores can be stingy, but here, they treat customers like family
Discovered BIBLIONEPAL while in Nepal, and now I'm hooked! Recommended it to friends in the Netherlands, they love it too!
I found literary bliss at BIBLIONEPAL! Their collection includes very rare titles making it the perfect bookstore for avid readers.
