Hooked: How to Build Habit-Forming Products (HB)

Hooked: How to Build Habit-Forming Products (HB)

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Hardcover

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions by explaining the "Hook Model"

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